As digital technologies are at the forefront of development of global trade and provide a unique opportunity for countries to accelerate their industrial transformation and digital upgrading, it is imperative for governments, enterprises and digital service providers (DSPs) to initiate dialogues and facilitate exchanges of expertise on effective digital marketing strategies and brand-name programs in the international market. In this context, the 2023 training workshop on cross-border digital marketing aims to provide a learning platform for government agencies and enterprises of countries, including the Group of Friends of the Global Development Initiative (GDI) to cultivate specialized talent in the area of digital marketing of cross-border E-commerce and inject new momentum into increasingly digitally-connected global transactions.